Come Together, Right Now
In the beautiful natural setting of Arden Park, MLB threw a grand opening party to invite the public to experience the community, it’s new model homes and all of it’s many amenities. The party featured the popular Beatles cover band, The British Invasion, a cookout with BBQ from 4 Rivers and cooking demonstrations in the homes. Butterflies were released by the children to commemorate the Vandergrift Butterfly Garden in memory of the First Lady of Ocoee. Although a rainy day, more than 400 guests came to celebrate. To draw people to the event, we ran radio, sent invites to realtors, ran ads and MLB strategically parked cars outside the community walls to drive foot traffic.
Campaign Elements:
- Event Planning
- Event Coordination
- Invite
- Radio
